Three Major Trends Redefine the Future of the Refining Industry
Release date:
2016-12-30
In the next decade, people can expect stricter clean-fuel standards, diversified petroleum products, and a more intelligent refining industry.
As global economic growth has明显 slowed and the market environment becomes increasingly complex, the refining industry is facing numerous challenges—challenges that will also reshape the industry’s development trajectory over the next decade. Indeed, the future will belong to a new breed of refining enterprises, characterized by unique, innovative technologies, globally competitive service capabilities, groundbreaking business models, and state-of-the-art control and automation systems, among other distinctive features.
Increasingly stringent clean fuel standards
According to forecasts, the market demand for refining products—such as fuels and petrochemicals—will continue to grow by 1 million to 1.5 million barrels per day annually. This is driven by the global population, which is expected to increase by approximately 75 million people each year, leading to higher consumption of plastics, fertilizers, pharmaceuticals, fiber fabrics, and other essential products. Meanwhile, global living standards are rising even faster: in the next 35 years, the world’s vehicle fleet is projected to double, reaching 2 billion cars. Despite the rapid growth of electric vehicles and renewable energy sources, the global demand for refining products is still set to expand significantly over the foreseeable future. By mid-century, hydrocarbon-based fuels will continue to supply three-quarters of the world’s energy needs.
Meanwhile, a significant trend is the increasingly stringent clean-fuel regulations. Whether it's Euro 6, China’s Stage 5 standards, or India’s BS-4 emission norms, these regulations are becoming more rigorous and converging toward a common set of technical parameter requirements. Removing sulfur and volatile compounds while boosting gasoline octane ratings will undoubtedly pose a challenge. Under these additional constraints, the traditional process of merely adjusting refinery fractionation points is gradually being phased out by refineries, paving the way for innovative processes and technologies to emerge.
New standards will create new opportunities, particularly by fostering innovative trade models. In the future, beyond meeting domestic demand, globalized refineries also plan to supply fuel to numerous other countries that are adopting the same clean-fuel standards, thereby achieving their profit objectives. For instance, China’s “Belt and Road” initiative has provided invaluable development opportunities for both domestic companies and those in neighboring nations along the route, especially in the areas of energy and infrastructure development. This trend is already revitalizing and reshaping the landscape of international trade. A wealth of evidence underscores this evolving trajectory—such as the proliferation of new pipelines stretching thousands of miles, the rapid emergence of ports mirroring a "springtime of growth," the widespread conversion of import-oriented facilities into export-driven operations, and, conversely, the transformation of many export-focused facilities back into import-capable ones.
Diversification of petroleum products
In the oil refining industry, advancements in extraction technology, production techniques, and more efficient conversion methods have collectively driven productivity gains. However, as productivity rises, the products offered by energy suppliers are also evolving. Two years ago, most countries and regions around the world were fiercely competing to produce more diesel. Yet, a fundamental shift in the pace and nature of economic growth—coupled with government economic policies aimed at boosting consumption—has temporarily and effectively put an end to this competitive dynamic. Thanks to lower crude oil prices, which have spurred consumer demand, particularly among the growing middle class in emerging economies, the competition within the refining sector has now shifted to refining gasoline instead. In China alone, despite operating under a "new normal" economic framework, last year still saw record-breaking car sales of 25 million vehicles.
Refineries planning to enter the gasoline refining competition will reconfigure their facilities, while others will simply ramp up production. Either way, all fuel producers will pursue two key objectives: increasing output to meet growing demand, and flexibly producing the products that yield the highest profits.
Beyond fuel, we're also witnessing the dawn of an era where more and more refineries are shifting exclusively to producing petrochemical products. With growing populations and expanding GDPs, annual demand for olefins and aromatics is surging at a rate exceeding 5%. As a result, regions around the world that currently produce the raw materials for these products will increasingly rush to enter the downstream industries—while many refineries that haven’t yet ventured into petrochemical production are poised to join this race very soon.
Refining Industry Intelligence
As time goes by, the profitability of each product will shift, yet the immediate priority remains continuously improving efficiency. Consequently, the refining industry is entering a transformative phase—where the cost-effectiveness of data collection far surpasses that of any previous era, and the costs of sophisticated sensing devices have also dropped significantly. Now, it’s possible to measure virtually any type of data, and the way this data is analyzed is fundamentally reshaping how refineries and petrochemical plants operate.
Through industrial Internet of Things (IoT) technology, refineries can integrate intelligent, high-end equipment, cloud-based security infrastructure, and operational process knowledge into production, unlocking higher value-added opportunities. Building on this foundation, operators can leverage software-driven systems equipped with advanced big data analytics capabilities to manage refinery operations. These systems not only make refineries smarter but also endow them with deep self-diagnostic and self-learning abilities. As a result, potential operational anomalies can be detected days, weeks, or even months before they escalate into critical issues.
Of course, refineries will also need to address another emerging industry challenge in the near future—many skilled operators are set to retire. This phenomenon, known as the "great workforce transition," means that roughly half of the industry's technical operators will be retiring within the next seven years. In this regard, software-based systems can help refineries bridge this critical knowledge gap. Currently, operators rely solely on their own plant-specific experience and have access only to limited, generic training. However, in the context of the smart factory, every operator will be able to draw upon the wealth of operational insights and real-world challenges faced by colleagues using identical or similar processes—regardless of their location.
We know that the Industrial Internet of Things, which promotes "intelligent manufacturing," is also one of the key areas under China's "Made in China 2025" strategy, and we believe it will have tremendous room for growth.
Looking at the global refining industry, we can see that as global economic growth has clearly slowed down, the market environment has become increasingly complex. Refineries are now facing numerous challenges—challenges that will also reshape the industry's development trajectory over the next decade. To navigate these uncertainties, including shifting macroeconomic conditions, policy volatility in major energy-producing countries, and an intricate, rapidly evolving competitive landscape, refining companies must not only "strengthen their internal capabilities" by enhancing innovation and elevating their international service standards—but also proactively "invest against the trend." By aligning with the broader manufacturing sector's ongoing transformation and upgrading, these companies need to plan ahead, ramp up their own intelligent capabilities, and position themselves early to secure a distinctive competitive edge. This way, they’ll be well-prepared to seize opportunities and gain a sustainable advantage once the economy and industry begin to recover.
It can be said that the future will belong to a completely new type of refining enterprise—companies that not only meet the most stringent clean-energy standards but also boast unique, innovative technologies, internationally competitive service capabilities, groundbreaking business models, and cutting-edge, automated, and intelligent systems. With these distinctive attributes, such enterprises will stand out in today's fiercely competitive landscape and soar confidently into the new era.
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